When it comes to the WTA, there are hardly a few who have stepped up the charts ever since the departure of legends like Serena Williams, Maria Sharapova, and many others. One among them is Coco Gauff. Having risen through the ranks, the 19-year-old American sensation is slowly yet steadily taking the tennis world by storm and is all set to dominate the WTA scene for the years to come.
3 reasons why Coco Gauff could take women’s tennis by storm
Being just 19, the young American sensation has stunned everyone with the immense potential that she has. That being said, people have started to give multiple assumptions and compare her with the likes of the mighty Roger Federer. Well, here are the top three points that will justify why Gauff is truly an icon in women’s tennis:
1. Engaging new fans in the sport
When it comes to her on-court gameplay, Coco Gauff isn’t just winning matches, she’s winning hearts and bringing in new fans to the world of tennis. Her exciting style of play and incredible talent on the court capture the attention of both tennis fans and the ones who are newcomers to the sport.
Ever since her dominant run on North American soil, she has become an instant favorite and her electrifying performances have created a way of drawing people in. The ATP, which has always topped the viewership was defeated by Coco Gauff after she managed to bag more viewership during the finals of the US Open where she laid her hands on her first-ever grand slam.
She has made tennis more accessible and exciting for a broader audience. Through her captivating game, she’s breaking barriers and inspiring a new generation to pick up a racquet and step onto the court.
2. Fan favorite and huge social media following
Her charm isn’t only confined to the tennis court. Her personality shines through on social media platforms as well. With a massive following eagerly tracking her journey, she’s become a fan favorite off the court as well. Gauff connects with her audience authentically, sharing glimpses of her life, training, and interests.
3. Attracting sponsorships due to her high marketability
Coco Gauff’s marketability is undeniable. Her on-court heroics combined with her off-court charisma make her a prime candidate for sponsorships. The smile that she has and the way that she behaves on the court has made her an instant favorite, both for the fans and the brands. Brands recognize her potential as a global icon and are eager to align themselves with her image.
Currently, she is working with some of the most prominent brands like New Balance, Head (for rackets and tennis equipment), Barilla Foods, Baker Tilly, and UPS. Out of all, her relationship with New Balance is an interesting one. Gauff has inspired the launch of an entire division within the company which will be responsible for making tennis shoes for kids.
Coco Gauff’s ‘New Vintage’ New Balance CG1 Drops This Week pic.twitter.com/oGiwvMBEhN
— Complex Sneakers (@ComplexSneakers) June 28, 2023
Her personality is beyond tennis which makes her an attractive ambassador for products and campaigns aiming to reach diverse audiences. Her ability to resonate with fans across various demographics puts her as a marketable face not just in sports but also in the world of entertainment and lifestyle just like Roger Federer.
Thus, as Coco Gauff continues to make waves in women’s tennis, her impact goes beyond the trophies she lifts. It is not just the trophies she lifts and the records that she makes but also the influence that she has on the game. Despite being just 19, she has already managed to make an impact on the sport.
With a long road ahead of her, she could most likely inspire millions and help them fall in love with the sport. So, these were some reasons that justified why Coco Gauff could be the next Roger Federer of women’s tennis. What are your views on this? Do let us know in the comments below!
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