At just 18, Luke Littler, the darts sensation known as “The Nuke,” has already rewritten the record books in the world of professional darts. Now, he’s making headlines off the oche with a surprising and savvy business venture that promises to cement his financial future. The teenage world champion, who captivated audiences with his historic 2025 PDC World Darts Championship win, has launched D16 Property Group Ltd., a company focused on property development, signaling his ambition to build an empire beyond the dartboard. This move, inspired by his iconic double-16 throw that clinched the world title, showcases Littler’s foresight and entrepreneurial spirit, positioning him as a rising star in both sport and business.
Littler’s journey to this point has been nothing short of meteoric. Born in Warrington, England, he began throwing darts at 18 months old, a toddler in diapers flinging magnetic darts with uncanny precision. By age 10, he was dominating youth competitions at the St Helens Darts Academy, and at 14, he claimed his first senior title at the Irish Open. His 2025 World Championship victory, where he defeated three-time champion Michael van Gerwen 7-3 at Alexandra Palace, made him the youngest PDC world champion at 17 years and 347 days, shattering van Gerwen’s previous record by seven years. “It’s the stuff of dreams,” Littler said after the win, his voice brimming with excitement. “Everyone wants to pick up a trophy, but you have to be at the top of your game to do it. I can tell you now, I have got no pressure, I am going to enjoy it.” His performance, marked by 15 maximum 180s in the quarterfinals and a record-setting 140.91 set average against Ryan Meikle, earned him £500,000 and propelled him to world No. 2.
Now, Littler is channeling his earnings—estimated at £1.5 million from prize money alone—into D16 Property Group Ltd., where he is the sole shareholder. The company, with his agent Martin Foulds as director, focuses on buying, selling, and managing real estate, a move described as a natural step for the young multi-millionaire. “A multi-millionaire at just 18, Luke’s earning potential knows no bounds,” a source close to Littler remarked. “It comes as no surprise he wants to invest in property, like a lot of successful businessmen and sportspeople do.” This venture follows his relocation to a £6,000-a-month mansion in Cheshire’s “Millionaires’ Row,” complete with an indoor pool and home cinema, where he lives with his parents, Anthony and Lisa, and their French bulldog, Nala.
Littler’s business acumen complements his packed darts schedule. Fresh off a quarterfinal exit at the US Darts Masters in New York, he’s preparing for a high-profile pro-and-celebrity match in London’s Hyde Park, where he’ll share the stage with darts stars like Luke Humphries and Fallon Sherrock, alongside celebrities such as Olly Murs and Roman Kemp. His commercial appeal has also landed him lucrative deals with brands like Xbox, boohooMAN, and KP Nuts, with Matchroom Sport chairman Eddie Hearn praising his ability to draw new audiences to darts. “This guy is now signing major deals with huge companies,” Hearn noted, highlighting Littler’s role in the sport’s growing popularity, dubbed “Littlermania.”
Despite his achievements, Littler faced skepticism when awarded an MBE for services to darts in the King’s Birthday Honours List. Darts legend Dennis Priestley questioned whether Littler and Humphries had “done enough” for the honor, suggesting Littler could achieve even more. Unfazed, Littler fired back on Instagram: “Don’t deserve the MBE but done more in 12 months than he ever did…that’s what I would say anyway.” This confidence, paired with his calm under pressure—evident when he overcame nerves to “just relax” in the World Championship final—defines his approach both on and off the board.
Littler’s property venture is a strategic play, especially given the tax bite on his earnings. After paying over £650,000 in taxes, including £230,000 from his world title prize, he’s heeding financial advice to invest wisely. Experts suggest that investing just half of his current earnings could yield over £13 million by retirement, even if he never throws another dart. For now, Littler balances his demanding schedule—13 UK exhibition events, Premier League matches, and international tournaments—with a teenager’s life of video games, kebabs, and Manchester United fandom. His new venture, however, signals a maturity beyond his years, as “The Nuke” aims to hit the bullseye in the world of property development.
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