At just 21 years old, tennis superstar Coco Gauff has taken a bold step into the world of entrepreneurship, launching her own management firm, Coco Gauff Enterprises. The announcement, made earlier this week as of April 4, 2025, marks a significant milestone in her already remarkable career, showcasing her ambition to extend her influence far beyond the tennis court. Adding a heartfelt layer to this achievement, Gauff received a touching message from her father, Corey Gauff, who has been a guiding force in her journey both as an athlete and now as a businesswoman.
Gauff’s decision to break away from her longtime agency, Team8—founded by tennis legend Roger Federer and his agent Tony Godsick—reflects her desire to take the reins of her career. Partnering with WME, a powerhouse talent agency known for representing icons like Serena Williams, Gauff is carving out a new path that blends her athletic prowess with her entrepreneurial spirit. In a social media post that radiated excitement and determination, she shared her vision: “From the moment I first picked up a tennis racket, I’ve always believed my purpose extended far beyond the court. I’m thrilled to announce the launch of Coco Gauff Enterprises, a venture that reflects my passion for making an impact—not just in tennis, but in business, philanthropy, and beyond.”
The news of her business launch has sent ripples through the sports and business worlds, with fans and peers alike celebrating her initiative. But it was her father Corey’s words that added an emotional depth to the moment. In a private message that Gauff later shared snippets of with the public, Corey expressed his pride and unwavering support: “Coco, seeing you step into this new chapter at 21 fills me with so much pride. You’ve always had a vision bigger than most, and I’m honored to watch you build something that’s truly yours. Keep shining, kiddo.” For Gauff, who has often credited her parents for her success, this encouragement from her father—who coached her through her early years—underscored the personal significance of this leap.
Gauff’s journey to this point has been nothing short of extraordinary. Bursting onto the scene as a 15-year-old qualifier at Wimbledon in 2019, where she stunned Venus Williams, she quickly established herself as a force in women’s tennis. Since then, she’s racked up impressive accolades, including the 2023 US Open singles title and the 2024 French Open doubles crown. Off the court, her business acumen has shone through lucrative endorsement deals, most notably with New Balance, which signed her at 14 and later extended her contract into one of the richest in women’s tennis. In 2024 alone, her earnings soared to $30.4 million, making her the world’s highest-paid female athlete, a testament to her marketability and talent.
With Coco Gauff Enterprises, she’s not just focusing on tennis management. The venture aims to explore opportunities in philanthropy and broader business endeavors, reflecting her desire to leave a lasting legacy. “This is just the beginning of an exciting new era for me,” she wrote in her announcement, hinting at more to come. Her partnership with WME, while not involving ownership stakes, provides her with the resources and network to amplify her goals, a move that aligns her with other sports titans who’ve turned to the agency for support.
The timing of this launch comes as Gauff continues to evolve both on and off the court. Despite a rocky start to the 2025 season, with losses in the Middle East swing and an early exit at Indian Wells, she’s shown resilience, finishing the year strong with a WTA Finals victory. Her latest business move suggests she’s channeling that same tenacity into building something enduring. Fans have already taken to social media to applaud her boldness, with many noting how she’s following in the footsteps of idols like Serena Williams, who also ventured into business while dominating the sport.
For Gauff, tennis remains her “main priority,” as she emphasized in her statement, but this new chapter signals her readiness to juggle multiple roles. With Corey’s heartfelt words echoing in her ears—“Keep shining, kiddo”—she’s stepping into this venture with the same fearlessness that’s defined her rise in tennis. At 21, Coco Gauff isn’t just a champion athlete; she’s a visionary entrepreneur poised to redefine what it means to be a modern sports icon. As she hinted at future plans to share, the world is eagerly watching to see how her enterprise—and her legacy—will unfold.
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