In the vibrant world of tennis, where athletic prowess meets personal flair, Coco Gauff continues to shine both on and off the court. The 21-year-old American star, known for her blistering backhands and magnetic presence, recently took to social media to share a moment of effortless elegance, donning a chic dress crafted by Paige Lorenze, the fashion-savvy girlfriend of fellow player Tommy Paul. The glowing selfies, radiating confidence and style, came with a bold three-word caption: “I love myself.” For Gauff, whose journey weaves together Grand Slam triumphs and a burgeoning business empire, the message was a powerful declaration of self-assurance amid a challenging 2025 season.
The dress, a sleek creation from Lorenze’s lifestyle brand Dairy Boy, was a perfect blend of modern sophistication and playful charm. Its clean lines and soft hues complemented Gauff’s vibrant energy, turning heads among her 1.5 million Instagram followers. Lorenze, a content creator and entrepreneur who’s been dating Paul since 2022, has carved out a niche in tennis circles with her brand’s cozy sweatshirts and statement pieces. “I love me a good oversized sweatshirt, tote, & hat combo,” Gauff posted earlier this year, thanking Lorenze for gifting her Dairy Boy gear during Indian Wells. Their mutual admiration—Gauff and Lorenze frequently trade compliments online—adds a layer of camaraderie to the WTA tour, where friendships often bloom in the spotlight.
Gauff’s choice to highlight Lorenze’s design wasn’t just a fashion statement; it was a nod to her growing influence beyond tennis. Fresh off launching Coco Gauff Enterprises, a venture she announced with a vision to “make an impact—not just in tennis but in business, philanthropy and beyond,” she’s embracing her role as a trailblazer. “I’m excited to build something that allows me to take greater ownership of my career,” she said, detailing her partnership with William Morris Endeavor (WME) after parting ways with Roger Federer’s Team 8. The move underscores her ambition to shape her legacy, balancing endorsements with American Eagle and New Balance—where she debuted her Coco CG1 shoe—while advocating for causes like youth empowerment.
On the court, however, 2025 has tested Gauff’s resilience. Despite a stellar 2024, where she clinched the WTA 1000 title in Beijing and the WTA Finals in Riyadh, this season has been uneven. Early exits in Qatar and Dubai, both in the second round, followed by fourth-round losses at Indian Wells and Miami, have kept her from adding to her 10 WTA titles, which include the 2023 U.S. Open and 2024 French Open doubles crown. Her Miami Open run showed flashes of brilliance—a 6-0, 6-0 rout of Sofia Kenin and a 6-2, 6-4 win over Maria Sakkari—before a 4-6, 4-6 defeat to Magda Linette halted her momentum. “I expect better, but I’m not going to beat myself up,” Gauff said after her U.S. Open loss last year, a mindset she’s carried into this season’s setbacks.
As she prepares for the European clay swing, likely kicking off at Stuttgart’s Porsche Tennis Grand Prix, Gauff’s focus is sharpening. Clay, where she won Roland Garros doubles and reached the 2022 singles final, suits her patient, powerful game. “I’m just trying to be offensive when I can,” she noted after a tough Australian Open match, reflecting her adaptability. Off the court, her style continues to evolve, from neon-bright New Balance kits—described as “sooo goooooddd” by Lorenze—to the lavender gown she wore at the WTA Finals. “Purple is your color,” Lorenze commented, capturing the mutual support that defines their bond.
Gauff’s “I love myself” resonates as more than a caption—it’s a mantra for a young woman navigating fame, pressure, and growth. At the Unrivaled Basketball League premiere, where she invested to honor her father’s hoops dreams, she laughed, “This is my contribution.” Her selfies, glowing in Lorenze’s dress, reflect that same joy—a reminder that even amid a tough season, Gauff’s light shines bright. As she heads to Europe, the tennis world watches not just for her forehands but for the confidence she carries, one bold outfit and three bold words at a time.
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