Jack Grealish, the flamboyant Everton loanee and England international, has turned adversity into opportunity, boosting his off-field fortune by an astonishing £5 million in 2025, even as he navigated what he described as the toughest year of his career. The 29-year-old midfielder, on loan from Manchester City, has leveraged his magnetic persona and global appeal to secure lucrative endorsement deals with major brands like Gucci, Pepsi, Puma, Hellmann’s Mayonnaise, and Bose, pushing his image rights fortune to nearly £15 million. This financial triumph comes despite a challenging season marked by limited playing time at City and a high-profile burglary at his Cheshire home, showcasing Grealish’s ability to shine brighter off the pitch than on it during a difficult period.
Grealish’s journey to Everton began in August 2025, when he sought a fresh start after being sidelined by Manchester City manager Pep Guardiola. Having started just seven Premier League matches last season and missing out on England’s Euro 2024 squad, Grealish’s on-field struggles were compounded by personal setbacks. A devastating burglary at his £5.6 million Cheshire mansion, shared with his girlfriend Sasha Attwood, left the couple reeling. “I can’t begin to explain how devastated I am over the burglary that took place at my home,” Grealish wrote on Instagram, expressing relief that no one was hurt but admitting the trauma lingered. Yet, his move to Everton, where he’s been granted the freedom to express his flair under manager David Moyes, has sparked a resurgence. In his first three matches, Grealish delivered four assists, earning praise for his synergy with teammates like Iliman Ndiaye. “As soon as I spoke to the manager, I knew there was only one place that I wanted to go,” he said of his decision to join the Toffees.
Off the pitch, Grealish’s star power remains undimmed. His endorsement portfolio, managed by Jonny Hatt at Hattrick Management, includes a multi-million-pound deal with Pepsi, signed in 2024, which saw him star alongside Vinnie Jones in a vibrant advertising campaign. “I’m buzzing to partner with Pepsi as a global brand ambassador,” Grealish enthused, highlighting the brand’s football heritage and his role in promoting the game’s joy. His £10 million-per-year boot deal with Puma, inked in 2023, is reportedly the most lucrative for a British footballer, surpassing those of Gareth Bale and Harry Kane. Gucci, recognizing his fashion-forward image, made him their first-ever footballer ambassador in 2022, a deal worth seven figures that marked a shift from their traditional focus on actors and musicians. “Jack is worth every penny as far as Pepsi are concerned because everything he touches turns to gold,” a source close to the deal noted, a sentiment echoed by his Hellmann’s Mayonnaise partnership, publicized during Euro 2024.
Grealish’s commercial success is rooted in his global appeal, amplified by his £100 million transfer to Manchester City in 2021 and his social media dominance, particularly on TikTok, where his videos rack up millions of views. Despite his on-field challenges, including a missed deadline-day permanent move in 2025, his marketability has only grown. His company, Kelandan, run with his father Kevin, reported assets of £10.5 million in 2023, a figure set to rise with his latest deals. Earning a £300,000 weekly salary—split between Everton and City, with the latter subsidizing £75,000—Grealish’s financial empire is robust, even as he works to reclaim his spot in England’s national team under Thomas Tuchel.
As Grealish thrives at Everton’s Hill Dickinson Stadium, where he wears the No. 18 shirt in homage to Wayne Rooney and Paul Gascoigne, his story is one of resilience. “It’s massive for me, honestly. This is a great club, with great fans,” he said, buoyed by the warm reception from Everton supporters. With the 2026 World Cup on the horizon, Grealish is focused on recapturing his best form, but his off-field triumphs prove he’s already a champion in the world of branding. From fashion to fizzy drinks to condiments, Grealish’s Midas touch ensures his star continues to rise, no matter the challenges on the pitch.
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