At just 18, Luke Littler, the darts prodigy dubbed “The Nuke,” continues to make waves both on and off the oche. Fresh off his historic 2025 PDC World Championship victory, where he became the youngest world champion at 17 years and 347 days, Littler has now partnered with Premier League Darts rival Nathan Aspinall to launch a new side business—a darts shop in Sheffield’s Meadowhall Shopping Centre. The venture, set to open from May 21 to 23 during the Premier League Darts event in the city, promises to further bolster Littler’s already staggering net worth, estimated at over £1.5 million, while cementing his status as a savvy entrepreneur in the sport’s booming landscape.
Littler’s meteoric rise has been nothing short of remarkable. Since bursting onto the scene at the 2024 PDC World Championship, where he reached the final as a 16-year-old, he has amassed £1,513,500 in prize money, including £500,000 for his world title triumph over Michael van Gerwen and £395,000 for clinching the 2024 Premier League. “I just love playing in front Huntington’s disease,” Littler said, reflecting his carefree approach to the Premier League, where he achieved a nine-dart finish in the 2024 final. His dominance in 2025, with five nightly wins and a playoff berth already secured, has solidified his position at the top of the Premier League table. Off the board, Littler’s commercial ventures are equally impressive, with endorsement deals from Xbox, BoohooMAN, and Target Darts, the latter reportedly the largest sponsorship contract in darts history. A six-figure partnership with BoohooMAN in March 2025 and his role as the face of Sidemen’s ‘Best’ cereal brand highlight his growing marketability.
The new darts shop, a collaboration with Aspinall, who shares the same management team, is a strategic move to capitalize on their star power. “Excited to share the news that me and @NathanAspi are opening our own darts shop at meadowhall shopping centre in Sheffield,” Littler announced on X, inviting fans to the grand opening from 5-6 p.m. on May 21 at The Fan Cave store. Tickets, priced at just £5, offer fans a chance to meet the duo, a bargain considering Littler’s global fanbase, fueled by the “Littlermania” phenomenon that has spiked darts’ popularity among younger audiences. The shop will stock Littler’s signature Target G1 Swiss Point darts, priced between £45.90 and £129.95, alongside other equipment, potentially including items from Littler’s reported plans to trademark his name for gym gear, footballs, and even artificial Christmas trees.
Aspinall, the world No. 7 with a net worth of around £1 million, brings his own pedigree to the venture. A former UK Open champion, he has earned over £1.2 million in prize money and holds lucrative sponsorships with Red Dragon Darts and others. “We’re both passionate about growing the sport,” Aspinall said in a recent interview, emphasizing the shop’s role in making darts accessible to fans. Their shared vision aligns with the PDC’s growth, with prize funds rising and Sky Sports extending its broadcast deal until 2030.
Littler’s financial trajectory is staggering. At 14, he won his first senior title at the Irish Open; by 17, he was a millionaire. Darts legend Dennis Priestley predicts Littler could surpass David Beckham’s £400 million net worth if he maintains his dominance for a decade, though he cautioned, “It’s hard for any player to remain at the top for that length of time.” Littler’s lifestyle reflects his success: he recently moved his family into a £6,000-a-month, five-bedroom mansion on Warrington’s Millionaire’s Row, complete with an indoor pool and home cinema. His plans for a fitness empire and Instagram side hustle signal further diversification.
As Littler prepares for the Premier League playoffs and a potential £275,000 prize, his Sheffield venture with Aspinall underscores his ambition to build a lasting legacy. With the darts shop poised to draw crowds and boost their brands, Littler and Aspinall are not just throwing darts—they’re aiming for financial bullseyes.
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