As Taylor Fritz powers through the 2025 Wimbledon Championships, reaching his first-ever semifinal, all eyes are not only on the American tennis star but also on his charismatic girlfriend, Morgan Riddle. The 27-year-old influencer has become a courtside sensation, blending high fashion, social media savvy, and unwavering support for Fritz to captivate fans and reshape the tennis narrative. Known as “the most famous woman in men’s tennis,” Riddle’s presence at SW19 has turned heads, with her vibrant style and candid posts sparking a new wave of interest in the sport. Her journey from a corporate job to a global influencer, alongside Fritz’s rise to world No. 5, is a story of partnership, ambition, and cultural impact.
Riddle and Fritz’s romance began in 2020, sparked by a connection on the celebrity dating app Raya. Born in July 1997 in Minnesota, Riddle graduated from Wagner College and initially pursued a corporate career in Los Angeles before transitioning to full-time content creation in 2022. Her social media presence, boasting over a million followers across platforms like Instagram and TikTok, exploded after Fritz’s 2022 Wimbledon quarterfinal run against Rafael Nadal. “The big thing I remember was when I was playing Rafa at Wimbledon one year and they kept showing her on the camera,” Fritz recalled. “I think within the next day her follower count doubled.” That moment marked a turning point, propelling Riddle into the spotlight as she began documenting their tennis-filled life with a mix of humor, fashion, and behind-the-scenes glimpses.
At Wimbledon 2025, Riddle’s courtside style has been a spectacle in itself. Her debut outfit—a strawberry-pink minidress adorned with heels featuring literal strawberries—paid homage to the tournament’s iconic strawberries-and-cream tradition, earning rave reviews from fans. Another standout look, a lime-green period-style dress for Fritz’s quarterfinal win over Karen Khachanov, cemented her status as a fashion icon. “@wimbledon, but make it symmetrical,” she captioned a Wes Anderson-inspired Instagram post, showcasing her ability to blend whimsy with sophistication. Her outfits, often sourced from local designers, reflect a deliberate effort to respect Wimbledon’s traditions while pushing boundaries. “If I dressed incredibly inappropriately for Wimbledon, it would be blasted on social media almost instantly,” she once said, acknowledging the scrutiny she faces.
Beyond fashion, Riddle’s influence extends to making tennis more accessible. Her viral TikTok series, including “Wimbledon Threads,” offers fans a window into the sport’s glamour and grind, from explaining the tennis calendar to sharing the emotional toll of supporting Fritz. During his grueling five-set first-round match against Giovanni Mpetshi Perricard, her fitness tracker revealed her stress levels tripled, a testament to the intensity of being courtside. Her appearance on Netflix’s *Break Point* alongside Fritz further amplified her mission to “make tennis cool again.” Fritz has praised her impact, saying in 2022, “I think what she did was awesome for our sport. It got a ton of people looking at it.” Her efforts have shifted perceptions, particularly in the U.S., where tennis often struggles for mainstream attention.
Riddle’s journey hasn’t been without controversy. In 2024, her Instagram stories after Fritz’s win over Alexander Zverev, referencing past allegations against the German player, stirred debate and were later deleted. Fritz addressed a similar incident in 2025, when Riddle shared a private motivational note he wrote after his 2021 Wimbledon loss to Zverev. The note, a raw self-critique reading, “Nobody in the whole world is underachieving harder than you, you’re so f****** good but 40 in the world get your f****** s*** together,” went viral. “That note was never supposed to be public,” Fritz said with a smile after his 6-3, 6-4, 1-6, 7-6(4) victory over Khachanov. Yet, he credits Riddle’s “tough love” for his resurgence, noting, “There’s been a pretty constant results-and-ranking rise since we’ve been together.”
As Fritz prepares to face two-time defending champion Carlos Alcaraz in the semifinals, Riddle remains his biggest cheerleader. Their four-year partnership, celebrated by Fritz in a heartfelt Instagram post—“4 years baby!!!”—has weathered the demands of a 30-week travel schedule. “We travel so well together,” Riddle shared, emphasizing their synergy. Her influence, from fashion to fandom, has not only elevated Fritz’s profile but also redefined the role of a tennis partner, making her a pivotal figure in his quest for a maiden Grand Slam title.
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