Novak Djokovic, one of tennis’s all-time greats, has unveiled a stunning new collaboration with the luxury watchmaker Hublot: a limited-edition timepiece crafted using materials from his tennis gear. The exclusive Big Bang Unico Novak Djokovic model is priced at an eye-watering $52,700 and boasts a unique design that incorporates elements of Djokovic’s on-court equipment, making it not just a luxury item but also a piece of sports history.
### A Collaboration Rooted in Excellence
Djokovic’s partnership with Hublot began in 2021, just before the US Open, when he joined the ranks of other high-profile ambassadors like football icon Pelé, Paris Saint-Germain star Kylian Mbappé, and sprinting legend Usain Bolt. The watchmaker’s support for Djokovic remained steadfast even during the controversial COVID-19 vaccination saga of 2022, solidifying their strong alliance.
For this particular watch, Djokovic and Hublot went above and beyond to create something that truly embodies the athlete’s career. The design includes materials sourced from over 25 HEAD rackets and 30 Lacoste polo shirts worn by Djokovic during key matches throughout his career. These items were crushed and transformed into a speckled composite that encases the watch, offering a tangible connection to Djokovic’s most significant moments on the court.
### A Unique Design for Champions
The Big Bang Unico Novak Djokovic is more than a watch; it’s a celebration of craftsmanship, innovation, and the enduring legacy of a champion. Weighing less than a tennis ball, the timepiece is robust yet remarkably light, ensuring comfort without compromising luxury. Djokovic himself was deeply involved in the design process, ensuring the watch reflected his personality and values.
“To me, that is the true beauty of having a master timepiece on your wrist — when the time softly nudges you and doesn’t burden you by its weight,” Djokovic explained in an interview with *WWD*. “When we designed [this watch], we took quite some time to make it reflect that.”
The tennis star drew parallels between the meticulous craftsmanship of watchmaking and his own journey as a professional athlete. “Not to be too philosophical, but I can compare my relationship with time with the values of watchmakers. It is all about craftsmanship. Once I mastered my craft and established myself on and off the court as a top competitor, I realized that I also mastered the time,” he said.
### A Tribute to a Landmark Year
The watch isn’t just a luxury accessory; it’s a symbol of Djokovic’s 2023 season, a year that he described as a “landmark” in his illustrious career. “To reach where I am today, it has required extensive work both physically and most importantly, mentally,” he said. “This new watch is an extension of this mindset and represents key moments from my 2023 season. It is a symbol of every game, every moment.”
The 2023 season was indeed monumental for Djokovic. He continued to break records and set new standards in the sport, solidifying his place as one of the greatest athletes in history. The watch encapsulates this spirit of determination and excellence, making it a fitting tribute to his achievements.
### A Legacy of Luxury and Style
Djokovic has long been known for his love of fine watches. In 2021, he wore a Hublot Spirit of Big Bang All Black Pavé 42mm adorned with 50 diamonds while accepting the Laureus World Sportsman of the Year award. This latest collaboration with Hublot takes his appreciation for luxury timepieces to a new level, blending style with a personal narrative.
The Big Bang Unico Novak Djokovic also emphasizes sustainability, a growing focus in the luxury market. By repurposing Djokovic’s used rackets and shirts, Hublot demonstrates a commitment to innovative and environmentally conscious design.
### A Timepiece for Champions
Hublot has promoted the watch with the tagline, “Game, Set, Match! Crafted for champions.” The watchmaker shared the announcement on their social media channels, posting, “Introducing the Big Bang Unico Novak Djokovic, crafted for champions. Robust, light, and sustainable: a timepiece inspired by Novak’s winning mindset.”
The collaboration is not just a testament to Djokovic’s career but also a reflection of his character. It captures the essence of his journey: a blend of grit, elegance, and a relentless pursuit of excellence.
For collectors, tennis enthusiasts, and fans of Djokovic, the Big Bang Unico Novak Djokovic is more than a timepiece; it’s a piece of history. With only a limited number available, it’s set to become a coveted item in the world of luxury watches and sports memorabilia alike.