Emma Raducanu loses big sponsor for demanding too much money

In the high-stakes world of professional tennis, where talent and marketability collide, Emma Raducanu, Britain’s 22-year-old prodigy, has faced a significant setback off the court. The 2021 US Open champion, once heralded as a global sensation after her fairy-tale triumph at age 18, has reportedly parted ways with a major sponsor, telecommunications giant Vodafone, in … Read more

Emma Raducanu suffers blow as £3 million-a-year sponsorship deal is reportedly axed

Emma Raducanu, Britain’s tennis darling and 2021 US Open champion, has encountered a significant hurdle in her meteoric career. A lucrative sponsorship deal, reportedly worth £3 million annually, has been abruptly terminated, dealing a blow to the 22-year-old’s off-court empire. The decision, which has sent ripples through the sports marketing world, stems from a breakdown … Read more

Sponsor ditches Emma Raducanu after she ‘demanded too much money’

Emma Raducanu, the British tennis sensation who captured the world’s attention with her 2021 US Open victory, has hit a rough patch off the court. A major sponsor has reportedly severed ties with the 22-year-old star, citing disagreements over her financial demands during contract negotiations. The split, which has sparked widespread discussion in the sports … Read more

Why is Emma Raducanu’s absence at Porsche Tennis Grand Prix in Stuttgart strange? All you need to know about Brit’s relationship with luxury car brand

As the clay courts of Stuttgart welcomed the world’s top tennis talents for the 2025 Porsche Tennis Grand Prix, one name was conspicuously absent: Emma Raducanu. The 22-year-old British star, whose meteoric rise captivated fans after her 2021 US Open triumph, opted out of the WTA 500 event running from April 12 to 20, sparking … Read more

Emma Raducanu in talks over appointing Andy Murray’s former coach but major stumbling block emerges

In the ever-shifting landscape of professional tennis, where stability can be as elusive as a perfectly placed drop shot, Emma Raducanu is once again at a crossroads. The 22-year-old British star, whose meteoric rise to the 2021 U.S. Open title captivated the world, is reportedly in discussions to appoint Mark Petchey, a seasoned coach with … Read more

Emma Raducanu and Iga Swiatek decisions spark significant concern for historic competition

In a surprising turn of events, tennis stars Emma Raducanu and Iga Swiatek have withdrawn from the upcoming Billie Jean King Cup qualifiers, raising eyebrows across the sport and igniting debate about the future of this storied team competition. Their decisions, announced just days before the event, have left fans and officials grappling with questions … Read more