Holger Rune is one of the fastest-rising stars in tennis and is already arguably the best Danish male player of the open era.
He is gaining more and more interest from brands interested in partnering with the young star.
Rune established a relationship with Nike while still a junior and has since picked up a deal with Babalot.
He wears Nike Air Zoom Vapor Pro tennis shoes in competition at the moment alongside the likes of Carlos Alcaraz and Taylor Fritz.
Rune uses customised Babolat Pure Aero 98 rackets with a 16 x20 string pattern having previously deployed a Pure Aero VS from the same company.
He has also agreed to become a brand ambassador for STATE energy drinks.
The Danish company also sponsor football legend, Christian Eriksen, and Crystal Palace’s Joachim Andersen.
He also has commercial relationships with Danish brands Shamballa Jewels and PurePower.
Rune is represented by the Tennium agency.
He does not currently utilise the two sleeve sponsor slots permitted him by the ATP Tour.
Holger Vitus Nødskov Rune is part a close-knit family that enjoy their tennis.
His first coach Lars Christensen remained in charge of Rune’s development until recently, having started working with the future star when he was just a sprite.
Rune already has an impressive power game and the all arund skills to win titles on hard courts and clay surfaces and with a bit of work could develop a service game that allows him to dominate on grass as well.
He hasn’t been high profile for long enough for us to know a great deal about what Holger Rune does away from the court.
As a graduate of the Mouratoglou Academy he has undoubtedly been well-prepared for life as an ATP Tour professional.
During downtime you are likely to find Holger at the hotel pool getting in some laps or out on the ocean.
Like many young tennis pros he spends a lot of ‘free time’ working out.
A handsome young man who likely has no shortage of potential romantic partners, Holger Rune is still a bachelor.
He hasn’t been spotted with any potential lovers but Rune isn’t one to share private details.
He is known to be very close to his family with his mother and sister attending his matches.
His combined career prize money cross the $7 million mark during the 2023 season.
Those earnings make up the bulk of his income with lucrative sponsorship deals likely soon to materialise for the Dane.
He has an estimated net worth of around $6 million as of the end of the 2023 campaign.
A former Junior World No 1, Holger Rune has been tipped for big things for some time.
He has admitted that he hopes to follow in the footsteps of Caroline Wozniacki, the first Dane to win a Grand Slam.
Rune would be the first Danish man to win a Grand Slam if he claims one of the Majors and is already the highest-ranked male Dane in ATP Tour Rankings history.
He was fortunate to be a hitting partner for top professionals while still a teenager, something which allowed him to forge friendships with big names and learn from the best.