On July 12, 2025, Amanda Anisimova stood on the precipice of tennis history, facing Iga Swiatek in her first Grand Slam final at Wimbledon. The 23-year-old American’s journey to the Venus Rosewater Dish was a tale of resilience, marked by a stunning 6-4, 4-6, 6-4 upset over world No. 1 Aryna Sabalenka in the semifinals. Yet, as the tennis world celebrated her comeback from a 2023 mental health hiatus, a striking contrast emerged: Anisimova’s net worth, estimated at $3 million, pales in comparison to that of fellow American Coco Gauff, the 21-year-old French Open champion whose fortune stands at $35 million. “To be honest, if you told me I would be in the final of Wimbledon I would not believe you. Especially not this soon,” Anisimova said after her semifinal triumph, capturing the disbelief of a player who, just a year ago, failed to qualify for Wimbledon’s main draw.
Anisimova’s journey to the 2025 Wimbledon final was nothing short of cinematic. Once a teenage prodigy who defeated Sabalenka and Simona Halep at the 2019 French Open to reach the semifinals at age 17, her career was derailed by personal tragedy and burnout. The sudden death of her father and coach, Konstantin, in 2019, followed by mental health struggles, led her to step away from tennis in May 2023. “I’ve really been struggling with my mental health and burnout since the summer of 2022. It’s become unbearable being at tennis tournaments,” she shared at the time, a candid admission that resonated with peers like Gauff, who responded with heart emojis on social media. Anisimova’s return in 2024, ranked outside the top 400, culminated in a WTA 1000 title in Doha and a career-high No. 7 ranking after Wimbledon, boosted by her $2.1 million runner-up prize, nearly doubling her net worth.
Gauff, by contrast, has been a marketing juggernaut since her 2019 Wimbledon breakout at age 15. With a net worth of $35 million, driven by $15 million in career prize money and lucrative endorsements with New Balance, Head, and UPS, Gauff’s financial success reflects her on-court dominance and off-court charisma. “Gauff, besides her No. 2 ATP ranking, is a marketer’s dream with her bubbly personality and results on the court to back it up,” noted one observer. Her 2023 US Open and 2025 French Open titles, combined with a signature New Balance sneaker line, have propelled her to the top tier of tennis earners, second only to Swiatek among women in 2024, with $21.4 million in combined earnings.
Anisimova’s financial picture, while impressive at $3 million, underscores the challenges of her interrupted career. Her $6.5 million in career prize money, supplemented by deals with Nike, Wilson, and Therabody, lags behind Gauff’s diversified portfolio. Her 2025 season, including $1.4 million in prize money and a $1 million Nike apparel deal, signals potential for growth, especially as her card prices soared post-Wimbledon, with a 2023 Upper Deck Goodwin Champions autograph selling for $399.99 on July 10. “I think it goes to show that it is possible,” Anisimova said of her comeback, proving doubters wrong who claimed, “you would never make it to the top again if you take so much time away from the game.”
The Wimbledon final, a 6-0, 6-0 loss to Swiatek, highlighted Anisimova’s grit despite the scoreline. “I was a bit frozen there, with my nerves,” she admitted, yet praised Swiatek: “You’re such an incredible player. It obviously showed today.” Gauff, who lost to Anisimova in the 2022 Wimbledon third round, showed her support, posting, “So much to be proud of Amanda ❤️❤️❤️ keep your head up 👑.” As Anisimova, the youngest American Wimbledon finalist since Serena Williams in 2004, eyes the US Open, her story of perseverance and rising marketability suggests her net worth gap with Gauff may narrow, one forehand at a time.
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