Coco Gauff, the 21-year-old American tennis prodigy, is not just dominating the courts but also revolutionizing tennis fashion with her bold new collaboration with New Balance and Miu Miu. Unveiled in a stunning photoshoot in her hometown of Delray Beach, Florida, this high-fashion capsule collection blends athletic performance with couture aesthetics, marking a historic moment for the sport. “Miu Miu but on court, this time with New Balance!” Gauff exclaimed on social media, her excitement palpable as she shared the news with her global fanbase. Set to debut at the Italian Open in Rome from May 7-18, 2025, the collection will also grace the Berlin Tennis Open in June and the Cincinnati Open in August, showcasing Gauff’s unique style across three major tournaments.
The collaboration, a continuation of New Balance’s partnership with Miu Miu, founded by Prada’s visionary Miuccia Prada, is a testament to Gauff’s growing influence as both an athlete and a style icon. Since partnering with New Balance in 2018, Gauff has become the only active tennis player with a signature shoe, the Coco CG2, which now receives a luxurious Miu Miu makeover. “Definitely a dream come true having my own shoe with New Balance, let alone one with Miu Miu on it,” she shared, her pride evident in the co-branded design that features her handwritten signature and innovative technology tailored for elite performance. Off the court, Gauff will sport the New Balance x Miu Miu 530 SL sneaker, a sleek, lifestyle-driven silhouette crafted in leather and mesh, alongside silk zip-front hoodies and trackpants for warmups and casual moments.
Each tournament will feature a distinct colorway inspired by its host city, blending elegance with functionality. In Rome, Gauff will channel “classically elegant” navy and white with pops of red, evoking the city’s timeless charm. Berlin’s kit embraces white and green with sky-blue accents, reflecting the tournament’s vibrant energy, while Cincinnati’s look combines white and royal blue with red highlights, capturing American flair. “It’s three tournament looks in total,” Gauff explained, noting her hands-on role in shaping the designs. “I showed them what silhouettes I like, and we worked around that as a starting point.” The result is a color-blocked, performance-first wardrobe that balances sharp, modern aesthetics with the mobility required for Gauff’s dynamic game.
This collaboration marks a rare fusion of high fashion and tennis, with Gauff becoming the first player to wear an Italian luxury label during WTA gameplay in Rome. “This feels really natural,” she said, reflecting on the project’s alignment with her personal style, which she describes as “playing with femininity and masculinity.” Her involvement extends beyond modeling; Gauff consulted on the collection, ensuring it reflects her vision of pushing boundaries. “We were, like, What can we do in tennis that has either never been done or been done very few times?” she mused, citing inspirations like Serena Williams’ Off-White collaboration and Roger Federer’s Jordan partnership. The collection’s launch on September 10, 2025, will coincide with a Miu Miu Select event at the brand’s 57th Street store in New York, where Gauff will showcase her favorite pieces from Miu Miu’s Fall/Winter 2025 runway alongside the capsule.
Gauff’s ascent as a fashion influencer mirrors her on-court achievements. The 2023 US Open champion and world No. 4 continues to captivate audiences with her poise and power, recently launching the Coco Delray, a casual sneaker inspired by her grandmother. Her TikTok “GRWM” videos have cemented her as a Gen-Z trendsetter, yet she remains grounded, admitting she’s never attended a fashion show but is eager to explore that world. Available in limited quantities on miumiu.com and select stores, the collection is poised to become a collector’s item for sneakerheads and fashion enthusiasts alike. As Gauff prepares to serve in Rome, her Miu Miu x New Balance collaboration is not just a wardrobe—it’s a cultural statement, redefining what it means to be a tennis star in 2025.
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