Carlos Alcaraz, the 22-year-old Spanish tennis sensation, continues to captivate the world both on and off the court. Fresh off a gripping run to the 2025 Wimbledon Championships final, where he fell just short of a third consecutive title, Alcaraz has inked his tenth endorsement deal, further cementing his status as a global superstar. His electrifying performance at the All England Club, coupled with his undeniable charisma, has propelled his marketability to new heights, attracting a multi-year partnership with Danone’s high-protein brand GetPRO. As the world No. 2 and a five-time Grand Slam champion, Alcaraz’s journey from a small-town prodigy to a commercial juggernaut is a testament to his talent, resilience, and universal appeal.
At Wimbledon 2025, Alcaraz faced world No. 1 Jannik Sinner in a thrilling four-set final, a rematch of their epic French Open clash just five weeks prior. Despite losing 4-6, 6-4, 6-4, 6-4, Alcaraz showcased the shot-making brilliance and athleticism that have made him a fan favorite. “It was all about him pushing me to the limit in every point,” Alcaraz reflected, acknowledging Sinner’s superior play. “Mentally, it’s really tough to maintain. When you see the opponent playing such good tennis, I didn’t know what to do.” Yet, his graciousness in defeat—smiling as he applauded Sinner’s victory—only endeared him further to fans and brands alike. “I just left the court with the head really, really high because I did everything that I could today,” he said, emphasizing his pride in reaching a third consecutive Wimbledon final.
This latest endorsement with GetPRO, where Alcaraz will serve as Chief Progress Officer, marks his second major deal during the 2025 grass-court season. Earlier, he joined forces with Evian water as a global brand ambassador, alongside fellow Grand Slam champion Emma Raducanu. “As an athlete, I know how important it is to keep growing, no matter what you’ve already achieved,” Alcaraz stated in a press release. “Progress is personal—it’s about learning, improving, and pushing yourself forward, whether that means chasing a championship or just getting a little better each day.” His role with GetPRO aligns perfectly with his relentless work ethic, which has seen him transform physically and mentally since bursting onto the scene at age 15.
Alcaraz’s endorsement portfolio is a who’s-who of global giants, including Nike, Rolex, BMW, Babolat, Louis Vuitton, Calvin Klein, ISDIN sunscreen, and ElPozo. His renewed Nike deal, reportedly worth £11m to £15m annually, underscores his status as the world’s highest-paid tennis player in 2024, with off-court earnings of $32 million, according to industry estimates. His net worth, now hovering around £31.5m to £50m, reflects a meteoric rise fueled by both prize money—$7.42m in 2025 alone—and lucrative sponsorships. These partnerships, from fashion to luxury watches, highlight his appeal beyond tennis, positioning him as a cultural icon akin to Roger Federer and Rafael Nadal.
Born in El Palmar, Murcia, Alcaraz’s journey began at age four under his father’s coaching at a local tennis club. His humility, instilled by his family, shines through in his interactions with fans. At Wimbledon, he charmed spectators by signing autographs and handing out tennis balls, earning praise from childhood coach Kiko Navarro: “His happiness in his face, which he spreads to the spectators, it was the same when he was a child.” This authenticity, coupled with his on-court heroics, has made him a magnet for brands seeking a vibrant, relatable ambassador. His foundation in Murcia, supporting underprivileged children, further enhances his image as a player who competes with heart.
Despite the Wimbledon loss, Alcaraz’s 2025 season has been stellar. His French Open victory over Sinner in a five-set, five-hour epic marked him as the youngest man to win majors on all three surfaces. “Champions learn from their losses,” Alcaraz noted, praising Sinner’s ability to rebound from their Roland Garros encounter. His grass-court dominance—35 wins in 38 matches—underscored his versatility, though Sinner’s baseline precision ended his 24-match Wimbledon win streak. Looking ahead, Alcaraz’s minimal points to defend before the US Open, where he’ll play mixed doubles with Raducanu, positions him to challenge for the No. 1 ranking.
Alcaraz’s rivalry with Sinner, described as “potentially era-defining,” promises more blockbuster moments. “I’m really happy to be able to build a really good relationship off the court but then a good rivalry on the court,” Alcaraz said, congratulating Sinner’s team. As he prepares for the hardcourt swing, his tenth endorsement deal signals a career at a turning point. With youth, talent, and an ever-growing fanbase, Alcaraz is not just chasing titles but redefining what it means to be a tennis superstar.
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