At just 21, Coco Gauff has solidified her status as a tennis superstar, but it’s her vibrant off-court life that’s capturing hearts worldwide. The two-time Grand Slam champion, fresh off a standout 2025 season, balances her high-octane career with simple pleasures and occasional splurges. From her $2 monthly Trivia Crack subscription to cooking TikTok-inspired recipes and indulging in $3,000 shopping sprees, Gauff’s lifestyle offers a refreshing glimpse into the world of a Gen Z icon who’s as relatable as she is remarkable. “It’s really about finding balance,” Gauff has said, and her approach to life off the court proves she’s mastering that art.
Gauff’s tennis achievements are nothing short of extraordinary. Since bursting onto the scene at 15 as the youngest qualifier in Wimbledon’s main draw, she’s claimed the 2023 US Open and 2025 French Open singles titles, earning her world No. 2 ranking in singles and No. 1 in doubles. Her role as the youngest US flag bearer at the Paris 2024 Olympics further cemented her as a global figure. Yet, despite her $35 million net worth and endorsements with brands like New Balance, Rolex, and Head, Gauff remains grounded. She doesn’t pay for her own Netflix, relying instead on shared accounts, and finds joy in affordable pastimes like her $2-a-month Trivia Crack subscription. “I can’t live without it,” she admitted, highlighting her love for the quiz game that keeps her sharp during downtime.
When she’s not dominating on the court, Gauff unwinds by exploring her culinary side, often turning to TikTok for inspiration. “I’m not a cook—my dad and grandparents are expert cooks—but I’m learning as I go,” she said. Her viral cooking videos, featuring dishes like Publix chicken tenders with boxed potatoes and Texas Toast, showcase her beginner’s enthusiasm in the kitchen. A self-proclaimed “judgment-free zone,” her #CookWithMe series on TikTok, where she has over 750,000 followers, resonates with fans for its authenticity. One follower praised her efforts, commenting, “Cooking on and off the court,” while another lauded her seasoning skills and tidy kitchen. Gauff’s partnership with Naked Juices, sparked by her viral fruit salad at the 2023 US Open, led to the launch of her Coco’s Protein Pineapple Orange smoothie, a $3.3 billion brand collaboration set to hit shelves this fall. “At first I thought they were joking,” she recalled, but the smoothie’s 20 grams of protein reflects her focus on nutrition as an athlete.
Gauff’s fashion sense blends practicality with flair. On the court, she sports New Balance gear, praising its comfort and alignment with her street style. Off the court, she mixes sporty and chic, pairing sneakers with Miu Miu blazers or cargo pants for brand shoots. Her love for second-hand shopping shines through on Depop, where she hunts for unique pieces. “It’s like an online thrift store,” she enthused, noting the app’s appeal for finding one-of-a-kind fashion. Yet, Gauff isn’t shy about indulging, occasionally treating herself to $3,000 shopping sprees to balance her frugal habits with moments of luxury.
Journaling is another cornerstone of Gauff’s routine, helping her decompress from her intense career. “It’s how I wind down,” she shared, a practice that keeps her grounded amid her global fame. Her business acumen also shines through Coco Gauff Enterprise, a venture launched in April 2025 to manage her partnerships, reflecting her ambition to make an impact beyond tennis. “It’s about my passion for business, philanthropy, and more,” she said on Instagram, with the company backed by WME, which represents icons like Serena Williams.
Despite her packed schedule, Gauff dreams of a tropical vacation—her first real break since age 16. “Sipping piña coladas and playing water sports,” she mused, painting a picture of relaxation she’s yet to enjoy. Her best investment, she believes, is her hometown house, a savvy move for the young multimillionaire. “It’s something that will only appreciate in value,” she noted. As Gauff continues to break records and build her empire, her ability to blend humility, creativity, and ambition makes her a standout both on and off the court. Whether she’s cooking up a TikTok recipe or splurging on a shopping spree, Coco Gauff is redefining what it means to be a champion.
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