Coco Gauff recently showcased her natural beauty and athletic grace in a commercial campaign for Carol’s Daughter, the well-known New York-based hair care brand specializing in products for textured hair. In the campaign, Gauff posed alongside American sports journalist Taylor Rooks, highlighting not only her partnership with the brand but also her vibrant personality and unique style. The campaign gave fans a fresh look at Gauff, who is as much an icon for her fashion and authenticity as she is for her talents on the tennis court.
Earlier this year, the 20-year-old tennis sensation signed a multi-year partnership with Carol’s Daughter, marking her first sponsorship with a beauty brand. Known for her unapologetic representation of natural beauty and style, Gauff’s collaboration with Carol’s Daughter aligns seamlessly with her image as a young athlete embracing her identity and inspiring others to do the same. Her journey with Carol’s Daughter adds to an already impressive portfolio of partnerships, which includes renowned brands such as New Balance, Bose, and Barilla.
Taking to social media, Gauff shared a series of behind-the-scenes photos from her Carol’s Daughter shoot, which quickly gained attention from fans and fellow athletes. In the images, she was dressed in an all-white outfit, radiating confidence while showcasing her natural hair styled half in braids. Standing beside Rooks, who is also a popular figure in sports media, the two women exuded confidence, energy, and a sense of camaraderie that made the campaign feel especially genuine. “Had a great day with @taylorrooks on set with @carolsdaughter #goddessstrong,” Gauff wrote in her Instagram stories, clearly excited about the collaboration and the meaningful message it represents.
The partnership with Carol’s Daughter isn’t the only highlight of Gauff’s 2024 season. She has achieved significant milestones on the court as well. Kicking off the year by defending her title at the 2024 ASB Classic, she triumphed in a thrilling three-set final against Elina Svitolina, showcasing her resilience and skill by overturning a challenging start to win 6-7, 6-3, 6-3. This victory not only reaffirmed her status as a top competitor but also set the tone for what would be a remarkable season.
Her journey continued with even more success in October, as she clinched the title at the China Open, one of the most prestigious tournaments on the WTA Tour. Gauff dominated the final, defeating Karolina Muchova 6-1, 6-3 in a commanding performance that underscored her growth and potential as a player on the rise. Her achievements have propelled her to World No.3 in singles rankings, making her one of the most formidable players in women’s tennis.
In addition to her singles accomplishments, Gauff has also made strides in doubles, showcasing her versatility and teamwork on the court. Partnering with Katerina Siniakova at the 2024 French Open, Gauff demonstrated exceptional skill, defeating the Italian team of Sara Errani and Jasmine Paolini in the final. Winning the doubles title at Roland Garros added another feather to her cap, reinforcing her status as a dynamic and multifaceted athlete who can thrive in both singles and doubles formats.
Following her impressive season, Gauff has qualified for the 2024 WTA Finals, which will be held in Riyadh, Saudi Arabia, from November 2 to November 9. This marks her third consecutive appearance at the year-end tournament, where only the top players in women’s tennis compete. In 2023, Gauff had a strong run at the WTA Finals, starting off with a remarkable victory over Ons Jabeur, sweeping her 6-0, 6-1. However, her momentum was challenged when she faced then-World No.1 Iga Swiatek, losing 0-6, 5-7 in a hard-fought match.
After a setback in the Swiatek match, Gauff rebounded by defeating Marketa Vondrousova in a thrilling three-setter, clinching the match 5-7, 7-6(4), 6-3 to secure her place in the semifinals. Although her impressive journey was cut short by Jessica Pegula, who won 6-2, 6-1, Gauff’s performance demonstrated her resilience and determination to compete against the sport’s best.
Her doubles performance at the 2023 WTA Finals was equally noteworthy. Teaming up with Pegula, the duo advanced to the third group-stage match, ultimately falling to the experienced pair Laura Siegemund and Vera Zvonareva. Despite the loss, the matches were invaluable in terms of experience and growth, particularly as Gauff and Pegula faced off against seasoned doubles specialists.
This year, Gauff is set to compete in the singles event at the WTA Finals, joining a highly competitive field that includes Iga Swiatek, Aryna Sabalenka, Elena Rybakina, Jasmine Paolini, Jessica Pegula, Zheng Qinwen, and Barbora Krejcikova. The tournament promises exciting matchups as Gauff, with her signature tenacity and strong court presence, is expected to be a serious contender.
Between her successes on the tennis court and her influential brand partnerships, Gauff’s trajectory exemplifies the balance of athletic prowess and cultural impact. Her collaboration with Carol’s Daughter resonates with fans beyond tennis, further establishing her as an icon of authenticity, strength, and natural beauty. With the upcoming WTA Finals, Coco Gauff continues to captivate audiences both on and off the court, setting an inspiring example for young athletes worldwide.