Coco Gauff, one of the brightest stars in tennis, has dropped hints about a new collaboration with her long-time sponsor, New Balance. The announcement comes on the heels of her remarkable performance at the 2024 WTA Finals, where she dominated her opponents to clinch the title in style. This news not only excites her fans but also highlights her ongoing partnership with the sportswear giant, which has been a cornerstone of her professional journey.
### **A Year of Highs and Lows for Gauff**
The 2024 season was a rollercoaster for the 20-year-old American. Gauff started the year with a bang, showcasing her immense talent by winning the ASB Classic and reaching the semifinals of the Australian Open. Her strong start promised another milestone-filled season, and she continued to deliver solid performances during the first half of the year.
The Florida native reached the semifinals at prestigious tournaments like the BNP Paribas Open, the Internazionali BNL d’Italia, the French Open, and the ecotrans Ladies Open. These results cemented her reputation as one of the most consistent players on the tour.
However, the middle of the season saw a dip in her form. During July and August, Gauff struggled to find her rhythm, failing to progress beyond the round of 16 in any tournament she participated in. While the slump raised questions about her ability to sustain peak performance, Gauff bounced back spectacularly in the closing months of the season.
### **A Grand Comeback to Close 2024**
Gauff found her groove again in the latter part of the year, culminating in a string of impressive performances. She captured the WTA 1000 title at the China Open, reached the semifinals of the Wuhan Open, and capped her year with an emphatic victory at the WTA Finals. Her triumph at the Finals was a statement of intent, proving that she remains a force to be reckoned with in women’s tennis.
After this victorious run, Gauff hinted at her next big move on Instagram. Sharing a photo of herself in front of the New Balance headquarters, she teased:
> “Cooking up some cool stuff, @newbalance.”
The simple yet exciting message has left fans eager to see what the collaboration might entail, with speculation ranging from new signature shoes to a fresh line of tennis apparel.
### **Gauff’s Deep Bond with New Balance**
Coco Gauff’s partnership with New Balance dates back six years, to when she was just 14 years old. Over the years, the brand has played a pivotal role in shaping her career both on and off the court. From starring in commercials to launching signature products, Gauff has been an integral part of New Balance’s identity.
In 2023, the American tennis star unveiled her first signature shoe, the CG1, and followed it up with the CG2 in 2024. During the launch of the CG2, Gauff expressed her gratitude and connection to the brand, saying:
> “I’ve been with the team since I was 14 years old, and they are really like family to me. Over the last six years, I’ve grown so much as an athlete and person, both on and off the tennis court. The New Balance team has been there for every step of my journey and truly let me be myself when it comes to product and design.”
Gauff also highlighted the personal touches in the CG2 design, sharing:
> “The CG2 has so many design details that represent who I am and where I’m at in my life now. One of my favorite details is having the initials ‘CG’ on the shoe’s pivot point. This represents my family, since we’re all ‘CG.’ My family is my biggest support system, so I wanted to feel like they’re always with me on the court.”
### **The Impact of Coco’s Signature Line**
Beyond the CG2, Gauff’s collaboration with New Balance has extended to other products that have resonated deeply with her fanbase. One of the most memorable campaigns was the release of the “Call Me Coco Champion” t-shirts, which celebrated her historic victory at the 2023 US Open. These shirts sold out within five hours, underscoring the massive impact Gauff has on her supporters and the marketability of her brand.
### **What’s Next for Gauff and New Balance?**
While the details of Gauff’s latest collaboration with New Balance remain under wraps, her Instagram post suggests something exciting is in the works. Given her past successes with the brand, expectations are high. Fans are speculating whether this could mean a new signature shoe, an exclusive clothing line, or even a broader partnership that combines her tennis career with lifestyle products.
Whatever the outcome, it’s clear that Gauff’s relationship with New Balance is far from just a sponsorship—it’s a partnership rooted in mutual growth and shared values.
### **A Bright Future for the Rising Star**
At just 20 years old, Coco Gauff has already achieved what many players can only dream of. With a career Grand Slam title, multiple WTA trophies, and a strong brand presence, she is one of the most influential figures in tennis today. Her ability to bounce back from setbacks, both on the court and in her career trajectory, speaks volumes about her resilience and determination.
As Gauff gears up for 2025, fans can look forward to more thrilling matches, inspiring victories, and innovative collaborations. Whether it’s dominating the tennis court or breaking new ground in the world of sportswear, Coco Gauff continues to prove that she’s a champion both on and off the court.