A year into their collaboration, Coco Gauff’s glam team remains utterly enchanted by the young tennis superstar, treating her as both their muse and a radiant force of nature. At just 21, Gauff has not only dominated tennis courts worldwide but has also become a beacon of style and authenticity, captivating everyone from fans to fashion insiders. Her recent photoshoot for a major beauty brand was no exception, with her team practically glowing as they worked their magic, unable to contain their admiration for her effortless grace.
On a crisp April morning, the set buzzed with energy as Gauff stepped in front of the camera. Dressed in sleek, vibrant looks that complemented her dynamic personality, she moved with the same confidence she brings to a Grand Slam match. Behind the scenes, her glam squad—hairstylists, makeup artists, and stylists—worked in perfect harmony, each one marveling at how Gauff makes their job feel like a privilege. “She’s got this aura,” one team member remarked, brushing a curl into place. “It’s not just her beauty—it’s the way she carries herself, like she’s always ready to inspire.” The brand’s official social media page later shared a video clip of the shoot, capturing the team’s infectious enthusiasm as they cheered her on, their smiles as bright as the studio lights.
For Gauff, beauty is more than skin deep—it’s a platform to uplift and represent. She’s been vocal about embracing her identity, particularly in a sport where diversity has historically been limited. “I want to be that representation, especially in my sport of tennis, where there are not a lot of Black girls playing,” she once said. “I love to show braids, I love to wear my curls… [when] you look good and you feel good, and you feel good about yourself, it almost makes you perform better.” Her words resonate deeply, reflecting a philosophy that blends self-love with ambition. On set, this mindset was palpable. Her natural curls, styled with care, became a celebration of her heritage, each twist and coil a testament to her commitment to authenticity.
The photoshoot wasn’t just a job for Gauff’s glam squad—it was a family affair. Her mother, Candi Gauff, was there, beaming with pride as she shared behind-the-scenes moments on her own social media. The brand, recently announced as Gauff’s official hair partner, echoed this sentiment, emphasizing their mission to champion Black beauty for a new generation. “We are not just strong, we are Goddess Strong!” their statement read, a nod to Gauff’s ability to embody both power and elegance. The partnership feels like a natural fit, aligning with Gauff’s vision of empowering others to embrace their unique beauty.
Beyond the tennis court, Gauff is carving out a space in the fashion and beauty world with the same tenacity she brings to her forehand. Her ability to balance athletic excellence with cultural influence has earned her accolades far beyond sports. A couple of years ago, during a candid conversation on a tennis broadcast, she was told she’d become a fashion icon on social media. The label fits—whether she’s rocking bold athleisure or glamorous red-carpet looks, Gauff’s style is as versatile as her game. Yet, she remains grounded, always quick to credit those around her, from her family to her glam team, for helping her shine.
What makes Gauff so magnetic, according to those who work with her, is her authenticity. She’s not chasing trends—she’s setting them, all while staying true to herself. Her glam squad, still buzzing from the photoshoot, can’t help but gush over how she transforms every moment into something memorable. “She’s like our best-kept secret,” one stylist said with a laugh, “except the whole world already knows how special she is.”
As Gauff continues to rise, both in tennis and as a cultural force, her team remains her biggest cheerleaders. They see not just a star, but a young woman reshaping what it means to be beautiful, bold, and unapologetically herself. With every serve, every smile, and every photoshoot, Coco Gauff is proving that her influence stretches far beyond the baseline—and her glam squad is thrilled to be along for the ride.
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