“Coco Gauff cake walk to Australian Open final” “They’re so gonna fix the draw” – Fans react to Tennis Australia signing apparel deal with New Balance

Coco Gauff is the World No. 3.

“Coco Gauff cake walk to Australian Open final” “They’re so gonna fix the draw” – Fans react to Tennis Australia signing apparel deal with New Balance

Some tennis fans on the internet are speculating that Coco Gauff will have it easy at the 2024 Australian Open because of an apparel deal between her sponsor New Balance and Tennis Australia.Boston-based apparel and footwear fabricators New Balance recently struck a three-year deal with Tennis Australia. Under the deal, the company will provide clothing accessories and footwear for the Australian Open and United Cup.

Evan Zeder, director of global sports marketing at New Balance, announced the collaboration in an official statement.

“We are proud to work with Tennis Australia and their innovative team on one of the most exciting new events in the global tennis calendar in the United Cup, and of course the iconic Australian Open,” he said.

Cedric Cornelis, Tennis Australia’s CCO, said that their new partnership with New Balance underlines their vision for the sport’s growth.

“We share a common goal of growing tennis through innovation while honoring the sport’s rich heritage, making New Balance an obvious partner for two of the sport’s biggest events,” Cornelis said.

Some tennis fans online, however, believe that the deal would benefit Coco Gauff’s cause the most. One fan went as far as claiming the Australian Open draw would be rigged.

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“Oh they’re soooooo gonna fix the draw for the New Balance girlies,” the fan wrote.

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Another fan echoed the same sentiment.

“Coco cake walk to the [Australian Open] final,” they wrote.

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Gauff played and won the 2023 US Open final against Aryna Sabalenka wearing her signature Coco CG-1 shoes made by New Balance. To mark her triumph, she and her entire team sported exclusive New Balance t-shirts which read ‘Call me Coco Champion’.A third fan suggested the teen might do something similar Down Under.

“omg not coco gonna do a uso-ao special,” the fan tweeted.