In the electrifying world of professional tennis, few stars shine as brightly—or rise as swiftly—as Coco Gauff. At just 21 years old, this American phenom has not only conquered the courts but also built an impressive financial empire that reflects her talent, charisma, and marketability. With a net worth estimated at a staggering $27.1 million as of early 2025, Gauff stands as a testament to what dedication and a winning smile can achieve in the modern sports landscape. Her journey from a wide-eyed kid in Atlanta to a global tennis sensation is as inspiring as it is lucrative, blending on-court triumphs with off-court savvy to create a fortune that’s turning heads worldwide.
Gauff’s story begins in Georgia, where she first picked up a racket at the tender age of six, inspired by the legendary Serena Williams. That spark ignited a fire that would propel her to the top echelons of the sport. By 15, she was already making waves, stunning the tennis world with a victory over Venus Williams at Wimbledon in 2019—a moment that announced her arrival with a thunderclap. “I first met Serena when I was nine or ten,” Gauff once reminisced, recalling a serendipitous encounter that doubled as her first paycheck. She served as a stunt double for a young Serena in a commercial, a gig that left her with a photo and a paycheck she’d never forget. “The first money I ever made for myself was because of her,” she said, a nod to the full-circle moment that shaped her destiny.
Fast forward to today, and Gauff’s trophy case is starting to look as crowded as her bank account. Her breakthrough came in 2023 when she clinched the US Open, becoming the first American teenager to win the title since Williams in 1999. That victory alone netted her a cool $3 million, but it was just the tip of the iceberg. With nine singles titles and nine doubles titles under her belt—including a 2024 French Open doubles crown—Gauff has racked up over $21.5 million in prize money by late 2024. Her on-court earnings for 2024 alone are estimated at $9.4 million, a haul boosted by her record-setting payday at the WTA Finals in Riyadh. But it’s her off-court moves that truly set her apart, transforming her into a financial juggernaut.
Endorsements are where Gauff’s wealth skyrockets, with an estimated $25 million pouring in from brand deals in 2024 alone. She’s a marketer’s dream: young, relatable, and fiercely talented. Her partnership with New Balance, inked when she was just 14, has blossomed into one of the richest in women’s tennis, complete with her own signature shoe line, the Coco CG1. “It’s like a family,” she’s said of the brand, a bond that’s paid off handsomely with a long-term extension signed in 2022. Add to that her deals with Head, which supplies her rackets, and Barilla, the Italian pasta giant that also counts Roger Federer among its ambassadors, and you’ve got a portfolio that’s as diverse as it is lucrative. Bose, UPS, Baker Tilly, and even a recent collaboration with Ray-Ban and Meta for smart glasses round out a roster that’s made her the highest-paid female athlete of 2024.
But Gauff isn’t just about the money—she’s about the game. “Nothing’s better for my game than taking my mind off my game,” she shared in a promotional video, highlighting her love for downtime activities like any other 20-something. From fashion collabs with American Eagle to a spot on a limited-edition Wheaties box, she’s proving she’s more than a one-dimensional athlete. Her charm and authenticity resonate with fans and brands alike, cementing her status as the most marketable tennis player in the world.
Living in Delray Beach, Florida, with her family, Gauff keeps her personal life grounded despite her soaring success. Her car collection—featuring a Mercedes-Benz GLC, a Jaguar F-Pace SVR, and a Ford—hints at a taste for luxury, though she keeps the details under wraps. As she gears up for the 2025 season, with her sights set on more Grand Slam glory, one thing is clear: Coco Gauff’s net worth is only the beginning of a legacy that’s rewriting the rules of tennis stardom. At this rate, she’s not just chasing records—she’s chasing history.