At just 21 years old, Coco Gauff, the 2023 US Open champion and a global tennis sensation, is making waves not only on the court but also in the world of high fashion. Known for her powerful serves and fearless style, Gauff is now channeling her unique aesthetic into a groundbreaking collaboration with sportswear giant New Balance and Italian luxury fashion house Miu Miu. This capsule collection, set to debut at the Italian Open in Rome on May 7, 2025, promises to blend performance-driven athletic wear with couture-level sophistication, redefining what tennis fashion can be.
The collaboration, which Gauff announced with palpable excitement on Instagram, marks a new chapter in her partnership with New Balance, a brand she’s been aligned with since she was 14. “Miu Miu but on court, this time with New Balance!” she wrote, sharing glimpses of the bold, stylish kits she’ll sport at three major tournaments: Rome, Berlin in June, and Cincinnati in August. Each tournament will feature a distinct look, tailored to the event’s aesthetic and environment. In Rome, Gauff will don a “classically elegant” navy and white ensemble with pops of red, perfectly suited for the crushed-brick clay courts. For Berlin’s grass courts, she’ll switch to a vibrant green and white kit with sky-blue accents, and in Cincinnati, another unique colorway will take center stage.
At the heart of the collection is Gauff’s signature shoe, the Coco CG2, reimagined by New Balance and Miu Miu to balance cutting-edge athletic technology with high-fashion flair. “Definitely a dream come true having my own shoe with New Balance, let alone one with Miu Miu on it,” Gauff shared, her enthusiasm underscoring the personal significance of this milestone. The CG2 features innovative technology designed to withstand the demands of elite tennis, ensuring Gauff can move with power and grace. Off the court, the collection includes the New Balance x Miu Miu 530 SL sneaker, a sleek, low-profile model crafted in leather and mesh, alongside luxurious silk zip-front hoodies and matching track pants. These pieces, inspired by Miu Miu’s Spring 2025 collection, incorporate flyaway collars, rolled sleeves, and Gauff’s handwritten signature on the CG2, adding a personal touch to the designs.
Gauff’s hands-on role in the design process sets this collaboration apart. She worked closely with both brands to create silhouettes that reflect her style, which she describes as “playing with femininity and masculinity.” In an exclusive interview, she revealed her vision: “We were like, ‘What can we do in tennis that has either never been done or been done very few times?’” The result is a collection that pushes boundaries, merging sport and streetwear with a nod to tennis icons like Serena Williams and Roger Federer, who also blended fashion with performance in their careers. Gauff’s influence is evident in the vibrant, color-blocked tennis sets and tracksuits, which range from purple and white to red, blue, and white, offering flair for both pre- and post-match moments.
The collection will hit the public on September 10, 2025, just after the US Open, and will be available online and at select Miu Miu stores. On the same day, Gauff will headline the Miu Miu Select event at the brand’s flagship store on New York’s 57th Street, a fitting celebration of her growing influence in fashion. The collaboration has already sparked buzz, with fashion influencer Paige Lorenze, girlfriend of tennis player Tommy Paul, praising the stunning visuals shared on Miu Miu’s Instagram. The collection’s release is poised to be a major moment, building on the success of previous Miu Miu x New Balance collaborations, like the 530 SL, which retailed at luxury prices.
This partnership marks a historic milestone: when Gauff steps onto the court in Rome, it will be the first time an Italian-founded luxury label is officially worn during a WTA event. Her collaboration not only elevates tennis fashion but also cements her status as a trendsetter. Beyond the court, Gauff’s “GRWM” TikTok videos have showcased her eclectic style, and she’s expressed a desire to attend her first fashion show, hinting at more to come in her fashion journey.
As Gauff prepares for the Madrid Open, where she’ll face Ukraine’s Dayana Yastremska, her latest venture underscores her multifaceted career. From launching Coco Gauff Enterprises to collaborating with global brands, she’s proving she’s as much an entrepreneur as an athlete. With this Miu Miu x New Balance collection, Coco Gauff is not just playing the game—she’s changing it, one stylish step at a time.