Luke Littler, the 17-year-old darts sensation, has just signed a deal to become the face of a rebooted TV quiz show, and the excitement surrounding his meteoric rise shows no sign of slowing down. Littler, who recently burst onto the professional darts scene, has been making waves not only with his prowess in the sport but also with his rapidly growing fame and fortune. The young athlete, often referred to as “The Nuke,” has already amassed a fortune believed to be around £650,000, and recent reports suggest that his earnings from endorsements and prize money could soon eclipse the likes of David Beckham.
Littler’s rise to fame began less than a year ago when he made his debut at the PDC World Darts Championship, where his impressive performance garnered attention from both fans and sponsors alike. Since then, his career has skyrocketed. This year alone, he claimed the Premier League title and the World Series Finals, cementing his place among the elite in professional darts. However, it’s not just on the darts circuit where Littler is thriving; his endorsements are rolling in, and they are substantial.
The teen prodigy has secured deals with major global brands such as Google, Estée Lauder, LinkedIn, boohooMAN, Target Darts, and Under Armour. These partnerships, combined with his prize money, have allowed Littler to live a lifestyle that many could only dream of at his age. In fact, his growing fortune has enabled him to treat himself and his family to some serious luxuries.
Earlier this year, Littler passed his driving test and hinted on social media that he might be in the market for a new car, initially teasing a modest Volkswagen. However, it has since been revealed that he has gone much further than just upgrading his vehicle. Littler has moved his parents from their modest £180,000 two-bedroom semi-detached house to a luxurious £6,000-a-month mansion on “Millionaires Row” in Warrington, Cheshire. The sprawling five-bedroom property, located in a leafy village on the outskirts of his hometown, comes complete with six bathrooms, a large garden, and even a private swimming pool. His parents, Anthony Buckley, 43, and Lisa Littler, 40, have been sharing glimpses of their new lifestyle on social media, posting photos of themselves enjoying their new home, including a swim in the pool while watching Littler’s darts rival, Luke Humphries, in action.
While Littler is enjoying the trappings of success, he hasn’t shied away from making headlines in his personal life either. After a highly publicized 10-month relationship with his ex-girlfriend Eloise Milburn, the couple called it quits back in July. Since then, Littler has kept his private life under wraps, but he may have inadvertently revealed that he’s seeing someone new during a recent gaming livestream with his friend and popular streamer, ‘Angry Ginge’. During the stream, a female voice was heard in the background, saying she was going to bed because she was tired. This prompted ‘Angry Ginge’ to jokingly ask, “Who’s that, Luke?” before teasing him further. Littler, although laughing it off, seemed less than thrilled that his private life might have been exposed to the public once again.
Despite his personal life becoming the subject of speculation, Littler’s professional career continues to soar. His latest coup? A starring role in a reboot of the classic 80s TV quiz show *Bullseye*. The iconic darts-themed quiz show, which was originally hosted by the late Jim Bowen, is being revived by ITV, and Littler has landed a plum role in the Christmas special, where he will be appearing alongside former England cricketer Andrew “Freddie” Flintoff. The Christmas special will feature Littler as a guest player, throwing darts for charity, and his appearance on the show is expected to introduce him to an even wider audience.
A source close to the production revealed the excitement surrounding Littler’s involvement in the *Bullseye* reboot: “Luke wasn’t even born when *Bullseye* was on our screens with original host Jim Bowen, but he knows this is a plum role to have landed. As he steps up to the Bullseye oche, he’s following in the footsteps of legends like Eric Bristow and Jocky Wilson, who all threw darts on the programme during its heyday. It’s a coup for the producers to have landed Luke, as he’s now one of Britain’s most recognizable darts players.”
The decision to revive *Bullseye* comes at a time when Littler’s star is very much on the rise. He has become a regular at high-profile events, including rubbing shoulders with football legends like Sir Alex Ferguson at Manchester United’s Old Trafford. Back in April, he was also spotted enjoying a day out at Blackpool’s Pleasure Beach, where he posed for photos in front of the iconic Big One rollercoaster. And it’s not just darts where he’s gaining attention; his work with influencers like KSI and the Sidemen crew, who brought him in to help launch their new cereal brand, BEST, has expanded his reach to new audiences. In a humorous online ad for the brand, Littler was able to showcase not only his darts skills but also his growing charm in front of the camera.
All in all, it’s clear that Luke Littler is living his best life right now. With endorsements, prize money, and now TV fame rolling in, he seems poised to continue his ascent to superstardom. Whether it’s on the darts stage, in a Christmas special, or through lucrative endorsements, Littler’s journey is just beginning, and at 17, the sky is the limit for this rising sports sensation.