Morgan Riddle, famously dubbed “the most famous woman in men’s tennis,” is no stranger to the limelight. As the girlfriend of top-ranked American tennis player Taylor Fritz, Riddle has carved out her own niche in the tennis world, combining her influence as a social media personality with her passion for making tennis appealing to younger audiences. Her growing presence on platforms like TikTok, where she boasts over half a million followers, and Instagram, with an equally impressive fan base, reflects her unique ability to connect with a global audience.
Riddle’s self-proclaimed mission to “make tennis cool again” is not just a slogan—it’s a movement she actively champions. Navigating the demanding lifestyle of a tennis player’s partner, which involves constant travel and the challenges of long seasons, Riddle has turned these circumstances into an opportunity. She’s not merely content with cheering Fritz from the stands; she’s leveraging her visibility and creativity to bring fresh energy to the sport.
### **A Love Story Built on Mutual Goals**
Morgan Riddle and Taylor Fritz began dating in 2020, and since then, she has become a fixture in the tennis world. As Fritz’s number-one supporter, she is frequently spotted courtside, cheering him on with an enthusiasm that resonates with fans. Her presence has become so prominent that TV cameras rarely miss a chance to feature her during Fritz’s matches.
Her visibility, however, is not limited to supporting her partner. Riddle is an independent force, blending her passion for fashion, media, and tennis into a career that complements Fritz’s ambitions. “I remember when him and I first met within the first week or two,” Riddle shared during an interview with *PEOPLE*. “One of the things that he told me is, ‘I just want tennis to be cooler in our generation. It’s just not.’”
That shared vision has become a cornerstone of their relationship. While Fritz brings the action on the court, Riddle uses her platform to showcase the world of tennis in an engaging, relatable way. Together, they are working to bridge the gap between tennis and the younger generation.
### **Turning Influence into Impact**
Morgan Riddle’s journey as a tennis WAG (wife or girlfriend) has been anything but typical. In a recent interview with *Glamour*, she discussed her early vision for making a mark in the tennis world. “Six months after I started posting, I said to my boyfriend’s coach’s wife that my goal is to get the WAGs dressed by brands because that had never been done before,” she revealed.
Riddle also pushed for greater recognition for the visibility of tennis WAGs on global broadcasts. “I was like, ‘I just want to get brands to pay us because we’re on these screens, we’re on ESPN, there are so many eyes on us. Why are brands not jumping on this?’” This proactive approach has paid off. Riddle now commands upwards of $10,000 per social media post, demonstrating her value as a content creator and influencer.
Her creative ventures have not gone unnoticed. In 2023, she partnered with Wimbledon for a unique video series called *Wimbledon Threads*, where she explored attendees’ outfit inspirations. Reflecting on the experience, she said, “To be recognized by a tournament of that prestige is just a big win for me and people taking me a little bit more seriously in the tennis world, to be honest, because that’s something I’ve struggled with.”
### **Support from Taylor Fritz**
While Riddle has faced her share of criticism, particularly after a viral TikTok video in which she described tennis as “relatively uncool and unknown in America,” Fritz has been a steadfast defender. “I think what she did was awesome for our sport. It got a ton of people looking at it,” Fritz said in response to critics. “I don’t understand how anyone can get upset about it. I’m the one that’s a professional tennis player, I’m the one that does this for a living. I 100 percent agree with everything in that video.”
This mutual respect and understanding have fortified their partnership. Whether Fritz is on the court or Riddle is filming her content, the couple operates as a team, each contributing to their shared mission of elevating tennis.
### **The Perks and Challenges of the Tennis Lifestyle**
Life as the partner of a professional tennis player comes with its perks—exotic travel, high-profile events, and an insider’s view of the sport. Riddle embraces these opportunities wholeheartedly, turning them into engaging content for her followers. But the lifestyle also comes with challenges. Constant travel, demanding schedules, and public scrutiny require resilience and adaptability.
Despite the challenges, Riddle has thrived, offering fans an intimate look into the life of a tennis couple. Her blend of humor, authenticity, and creativity has made her a beloved figure among tennis fans.
### **A Couple That Inspires Fans**
The bond between Riddle and Fritz has endeared them to fans, who admire their ability to balance professional and personal aspirations. Recently, Riddle’s heartfelt show of support for Fritz after his loss to Jannik Sinner at the ATP Finals further cemented their reputation as one of tennis’s favorite couples.
As Riddle continues her mission to make tennis cool again, her influence is undeniable. By combining her passion for the sport with a savvy approach to media and branding, she is helping to shape a new narrative for tennis, one that appeals to younger generations and casual fans alike.
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Morgan Riddle is more than just Taylor Fritz’s girlfriend—she’s a trailblazer redefining what it means to be a tennis WAG. From her innovative content to her advocacy for the sport’s growth, Riddle is proving that she’s as much a part of tennis’s future as the players themselves. Share your thoughts on this dynamic duo and their vision for making tennis a game for everyone.