Coco Gauff‘s new commercial starrer is breaking the internet! The WTA star’s influence among the youth took a double dash as she lifted her maiden doubles grand slam title at Roland Garros. Brands, being wise enough to hit the audience’s mind at the right time, utilized the moment, presenting the WTA star in quirky looks.
In a short video marketing campaign shared on Instagram and other social platforms, Coco Gauff can be seen hitting the courts with full energy and style. The ad showcases the WTA star transitioning from one look to the other but with a similar set of “Ultra Open Earbuds” plugged in her ears. From a sky blue on-court outfit to a bright red party dress, and finally a relaxed multicolored outfit, each look tends to set a new fashion trend.
With Coco Gauff as the major highlight, British rapper Little Simz also made a cameo. She sits by the court and cheers for Gauff with a loudspeaker in her hands, adding an energetic vibe to the campaign. “Pause for nothing—on or off the court—with the Ultra Open Earbuds,” the caption said, making it clear that the brand’s new product can go along with any mood and event.
Bose and Gauff have been partners since 2023. Signing the deal was a no-brainer for the player, as she revealed her thoughts on how music always lifts her mood. “It’s definitely a different mindset I feel like I have to enter into. And I definitely enter it because of music,” she said. This passion for music not only helps her on the court but also makes her an influential figure among a wide audience. While it was already expected, fans came up in big numbers to adore her looks.
Fans go all hearts for Coco Gauff’s latest marketing campaign with Bose
The video saw adoring comments from fans not long after it was posted. As the potential started to reflect, fans couldn’t stop themselves from coming forward to appreciate her looks. While each one or the other fan had to say things about her on-court presence, a wide part of it was about her charming looks.
As soon as the trail of comments started, it was Coco Gauff’s mother, Candi who took the opportunity to share the recently released clip on her story. She dropped multiple heart emojis to express her excitement behind the video and her daughter’s rise.
While her mother’s appreciation was a matter of time, motherly love from her fans was a welcome surprise. “Love it!!! Coco you’re not only talented but gorgeous dear,” a fan wrote. Adding to the motherly love, a fan said they see Gauff as their own daughter; she wrote, “I smile from afar as if you’re my daughter. So proud of you.” Gauff’s rise as a top-ranked WTA star earned her not only titles but also respect and love from the fans.
The ever-smiling Gauff had a big grin throughout the entire video. Furthermore, the details of her looks did not go unnoticed by fans, and they couldn’t stop themselves from admiring every single aspect of her. “Literally, Smiling this entire video. Graffics, outfits, hair!” a fan wrote. It was not just the looks but the beats and graphics used in the video, with the brand being a master at work, that also contributed to perfection.
The excitement of a fan was evident as she cheered Gauff with a simple “Yass Beautiful” remark. Serena Williams and Venus Williams are African American athletes who have inspired millions with their tennis and style. Gauff idolizes them, and she now finds herself in a similar position. “You are Black girl magic an inspiration to my granddaughter Zoey !!” Gauff’s remarkable achievements at just 20 years of age make her an inspiration for young tennis fans.
Delved deep into the admiration of the US Open champion’s looks, a fan wrote, “I wonder if Coco realizes how beautiful she is.” The campaign seems to have paid attention to details of the WTA’s star’s looks and provided a platform to display them. She has already taken a road to fashion as her interactions with giants like Vogue suggest.
With these and several other comments on a similar note, the fans made it clear that Gauff’s excellence isn’t just limited to the courts. As people have started to admire her looks and her moves, it is evident that her base continues to extend beyond just the followers of the sport.