Coco Gauff isn’t only dazzling on the tennis courts; she’s making waves in the fashion world too! Known for her fierce skills and eye-catching style, Gauff has a way of lighting up any stage, whether she’s smashing serves or stepping out in stylish outfits. Her powerful forehand and quick footwork are only part of what draws fans in. Her fashion sense and bold personality on and off the court make her a role model and trendsetter for a new generation. While her season has had its ups and downs, Gauff’s relationship with fashion has only grown stronger, showing fans a new side to her persona that resonates deeply.
This season, Gauff’s off-court presence has expanded further through her brand partnership with Carol’s Daughter, an iconic hair care brand known for its dedication to natural and inclusive beauty products. Since April, Gauff and Carol’s Daughter have worked together under a multi-year deal valued at an estimated $27 million. Through this partnership, Gauff has become not only a brand ambassador but a powerful voice promoting beauty for Black women, aiming to uplift Black beauty for a new generation. Carol’s Daughter proudly emphasizes this mission, and Gauff is embracing it wholeheartedly, bringing her fashion sensibilities to the brand’s vision. Recently, a promotional video released on the brand’s Instagram captured this beautifully as Gauff opened up about her connection to fashion and self-expression through her hairstyles.
The video featured a relaxed yet engaging conversation between Gauff and journalist Taylor Rooks. In the clip, the two discuss the importance of hair as an extension of one’s personality. As Gauff received a hair treatment, she reflected, “For me, I was like, you know, just be as diverse with my hair as I can be.” Rooks chimed in with support, noting, “Your hair is such an expression of self. You want your moment to be a moment.” The 20-year-old athlete then opened up about how her love for fashion and hairstyling impacts her confidence on the court. She explained how looking her best affects her mindset, saying, “You look good, you feel good, and when you feel good about yourself, it almost makes you perform better. When you walk on court with a good outfit, and your braids are fresh, and your skin is glowing, then you just feel like, ‘Okay, I am gonna beat this girl today. I am going to beat you, and you can’t beat my outfit or my hair.’”
Gauff later posted clips from the shoot to her Instagram Story, captioning one, “Always getting me tournament ready.” The video and her posts showcase her commitment not only to her game but to expressing her individuality through fashion and beauty, celebrating her culture and inspiring fans.
Only days before this release, Gauff gave fans another peek into her personal style through her Halloween festivities. On October 21, Gauff shared her excitement for the spooky season on Instagram with a series of Halloween-themed stories. She first posted a video of a creepy doll whose expression morphed from friendly to terrifying, humorously writing, “Why she switch up on me like that? Like I thought we were friends again!?” In a following story, she shared a snapshot of herself outside “Halloween Horror Nights,” captioning it, “Spooky szn is the best time of the year.” Her playful Halloween posts reflected her youthful side, showing fans a different side of her personality and her love for celebrating each season in style.
Beyond Halloween costumes, Gauff’s styling extends to her hair choices, which have become integral to her fashion identity. This year, she switched from her signature box braids to intricate cornrows, a decision she describes as refreshing. “Honestly, I wanted to try this because I got tired of braids all the time. I like to change up my hair,” she said, explaining her motivation to experiment. “I’ve tried color in the past with the braids and everything, but I just needed something different.” This adaptability and willingness to try new styles reflect her broader intention to showcase Black hairstyles and celebrate Black beauty in the public eye.
Since partnering with Carol’s Daughter, Gauff has increasingly vocalized her pride in her heritage and the importance of representing Black hairstyles on the world stage. In a recent interview, she shared, “When I was young, I committed myself to showcasing Black hairstyles when I play, and that’s something that I take pride in. Whether it’s box braids, twists, or my natural hair, it’s a form of self-expression that I’m really proud of, especially because you still don’t see it very often in our sport.”
She elaborated on her preference for braids in particular, revealing how practicality intersects with style for her as an athlete. “I like my hair, but braids are just easier. Especially when I sweat—when my hair isn’t in braids, the salt from my sweat dries it out.” For Gauff, braids are not only a nod to her culture but also a functional choice that supports her active lifestyle. Fans are now eagerly wondering if she’ll debut any new hairstyles during her upcoming matches.
As Coco Gauff continues to shine on the court, her influence is expanding well beyond tennis. With every match, she not only pursues athletic excellence but also represents a powerful message about embracing one’s roots, celebrating diversity, and exuding confidence. Through her collaborations and her unique sense of style, she’s setting an inspiring example for young fans worldwide—showing that you can be both fierce and fashionable, and that self-expression is a crucial part of finding strength, on and off the court.