In the vibrant arena of professional tennis, where athletic prowess often overshadows personal style, Morgan Riddle, partner of American tennis star Taylor Fritz, is weaving a new narrative. Dubbed “the most famous woman in men’s tennis” by a prominent publication, the 27-year-old influencer has transformed the courtside experience into a runway, blending high fashion with the sport’s gritty energy. Her journey, which began with a serendipitous TikTok post in 2022, has evolved into a deliberate mission to make tennis “cool again,” as she shared in a recent interview. “So I just started filming. I wasn’t trying to build anything huge, but it turns out there are a lot of people who care about this world beyond the scoreboard,” Riddle reflected, capturing her vision to spotlight the lifestyle, culture, and fashion that surround the game.
Riddle’s ascent began in 2020 when she met Fritz, the world No. 4, on the exclusive dating app Raya. Since then, she has traveled the globe, from Wimbledon’s pristine lawns to the sun-soaked courts of Indian Wells, documenting her experiences with a keen eye for style. Her Instagram (435K followers) and TikTok (590.3K followers) accounts brim with “Get Ready With Me” videos and outfit breakdowns, resonating with a younger audience eager for a fresh take on tennis. At the 2025 Miami Open, she turned heads in a custom black Lacoste ensemble, pairing a polo with a pleated white tennis skirt. “This sweater is American vintage. Jeans are from Citizens of Humanity. Sunglasses are from Miu Miu,” she detailed in an Instagram post, showcasing her knack for blending vintage and high-end pieces.
Her influence extends beyond social media. Riddle’s collaborations with brands like Grey Goose, Boss, Wilson, and David Yurman reflect her ability to bridge tennis and luxury fashion. Her role as host of Wimbledon’s “Wimbledon Threads” series for two consecutive years has solidified her as a tastemaker. “It was the most fun I think I’ve ever had,” she said of her 2024 stint, where she interviewed attendees about their outfits, drawing inspiration from icons like Princess Diana, whose 1994 Wimbledon look she famously recreated. This fusion of sport and style has earned her comparisons to Victoria Beckham, with fans and media alike calling her and Fritz the “Posh and Becks” of tennis.
Riddle’s impact is not without challenges. She’s faced backlash from traditionalists who view her as an outsider, with some blaming her for Fritz’s occasional losses. “If his ranking had gone down, they’d say it’s my fault,” she told a major outlet in 2023, brushing off the criticism. Fritz, a vocal supporter, credits her with expanding the sport’s reach. “It’s always been one of my goals to see tennis grow,” he said at a 2022 press conference, praising her for reaching audiences “tennis normally wouldn’t reach.” Their shared vision has fueled projects like their Netflix Break Point appearance, which showcased their dynamic off the court.
From her Minnesota roots to her New York City dreams, Riddle’s journey reflects a relentless pursuit of authenticity. Her recent Thom Browne ensemble at the 2024 US Open, a nod to Clueless with its houndstooth blazer and pleated skirt, underscored her ability to merge nostalgia with modern flair. As she eyes New York Fashion Week and beyond, Riddle’s mission remains clear: to elevate tennis into a cultural phenomenon, one stylish outfit at a time. With Fritz by her side and a growing legion of fans, she’s proving that the sport’s heart beats far beyond the scoreboard.